Blue Ridge Conservancy

GOALS

• Raise $20,000 in Giving Tuesday Campaign

• Attract a younger audience to volunteer/raise awareness

• Keep giving activity strong during the winter

• Create easily accessible & relevant information

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OPPORTUNITY

This project meant tapping into a new & younger audience, as well as reaching the current audience during the off-season. Setting up a fundraiser centered on the outdoors and growing a strong social media presence was crucial to the success of this campaign.

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Please click the arrows below to scroll through and review the Blue Ridge Conservancy's campaign book!